25/02/2016
In a lecture room in the East
A Specialist : 6 factors behind the sustainability of women's salons projects
The Specialist of the field of e-marketing and social networks Abdullah Abdul Rahman Alghdwani During the lecture, which was organized by the East Chamber Tuesday, February 23, 2016, the head office has stressed that the sustainability and success of women's salons projects, is linked to six factors: (listening and interacting with all that is new and the loyalty fo the project and the confidence of its success, and permanent presence in the project, including incentives for employees, and following things personally, and saving the information and wishes of clients, and the legalization of public offerings, and finally intensification the special offers permanent clients).
Alghdwani pointed during the lecture that women salons sector is one of the most attractive sectors to invest as it meets the multiple elements of success, pointing that with little effort and attention women can achieve success a distinctive and unique brand to their projects , and that is by increasing attention to clients and research on creative ideas in marketing to attract others.
Alghdwani mentioned the steps to maintain the clients, which begins with an understanding of their needs, and then the work to ensure them, adding that the increase of clients linked to the place is achieved when the needs are available and provided for their presentations, and follow up on the latest in the world of cosmetics to offer a new flavor that suits Arab and tastes.
Alghdwani replied , for the question, how to market your salon across social networking sites saying that the e-marketing, has become in the head of the science of marketing especially regarding women products , calling female to renew the written content on their sites or electronic pages and to take care of it, being the main element to attract attention, pointing that today's clients have access to their knowledge about beauty and its innovation online.
Alghdwani urged on the need to intensify the presence of salon owners on social networking sites of all kinds, because besides what this attendance offers of high marketing advantages, also it limits illegal salon Promoter , who exist a lot in social media.
Alghdwani predicted that women salon sector will witness a big expand in future, whether on the construction and launch level or at the marketing level, referring that to few investments of relatively low risk , and also to what the social networking sites has caused in the past few years of direct contact between clients and salon owners, and thus easily determining the options and requirements.
worth mentioning that this lecture comes as one of the activities of salon committee of women in East Chamber, in order to increase the level of performance in the women's salons, also the rising with this sector under the economic challenges it is facing.
